Fenty Beauty: What Makes It Stand Out in Cruelty-Free Makeup

When you think of Fenty Beauty, a high-performance makeup line founded by Rihanna that prioritizes inclusivity and ethical practices. Also known as Rihanna’s makeup brand, it redefined what a beauty company can be—combining bold color, diverse shade ranges, and a clear stance against animal testing. Unlike many big-name brands that claim to be cruelty-free but still sell in markets requiring animal testing, Fenty Beauty refuses to compromise. It doesn’t test on animals anywhere, and it’s certified by Leaping Bunny, one of the strictest cruelty-free standards in the world.

This matters because not all brands that say they’re cruelty-free actually are. Some, like COVERGIRL and Neutrogena, are owned by parent companies that test on animals or sell in China where animal testing is required by law. Fenty Beauty avoids that entirely. It’s independently owned, operates with full transparency, and lists every ingredient openly. That’s why it’s often mentioned alongside other trusted names like Elf Cosmetics and Rare Beauty—brands that put ethics before profit. You don’t have to pay luxury prices to get clean, high-quality makeup, but when you do choose a premium brand, Fenty Beauty delivers on both performance and principles.

The brand’s commitment goes beyond just avoiding animal testing. It also offers vegan formulas across most of its line, meaning no beeswax, carmine, or other animal-derived ingredients. That’s rare for a brand that started with such a wide range of foundations, lipsticks, and highlighters. Many brands offer one or two vegan products as a marketing tactic, but Fenty Beauty built its entire identity around being inclusive—from skin tones to values. If you care about ethical beauty, you’re not just buying lipstick—you’re supporting a system that respects people, animals, and the planet.

What you’ll find in the posts below isn’t just a list of Fenty Beauty products. It’s a deeper look at what makes a brand truly ethical, how to spot greenwashing, and which alternatives actually match Fenty’s standards without the hype. Whether you’re switching to cruelty-free makeup for the first time or looking for the next clean brand to try, these articles cut through the noise and give you real facts—not marketing.